Useful insights for building your food brand in China
Australian brands have the opportunity to tap into the wants and needs of the massive China population through a growing export and e-commerce ecosystem – Daigou.
Research by Nielsen and China Road reveals myriad opportunities for Australian brands to engage in the growing trend of Diagou – a person who facilitates the buying and selling of international products on behalf of a customer in mainland China.
There is an estimated 100,000 – 200,000 Daigous operating in Australia, turning over approximately $100 billion annually across the retail sector. Now with close to 2 million Chinese tourists visiting Australia and New Zealand every year, Daigous open up new channels and new ways for brands to continue engaging with Chinese consumers after they return home.
READ THE FULL ARTICLE AT: https://www.nielsen.com/au/en/insights/reports/2017/the-daigou-effect-how-brands-can-break-down-chinese-borders-and-drive-growth.html’