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  /  Food Innovation News   /  Western consumers will go crazy for this fascinating blend of shopping and dining

Western consumers will go crazy for this fascinating blend of shopping and dining

The sight of shoppers pushing supermarket trolleys among a crowd of Shanghaians chowing down seafood at a communal table is somewhat jarring. But this is a branch of Hema — one of 20 stores opened by Chinese ecommerce pioneer Alibaba in an effort to reimagine food shopping as more than a weekly chore carried out under the glare of fluorescent lights in a retailing shed.

“Is it a store? Is it a restaurant?” asks Bruno Monteyne, a former executive at Tesco, the international grocery retailer, who now follows the retail industry for Wall Street brokerage Bernstein. “I’m not sure, but it’s food experience at its best.”

READ THE FULL ARTICLE AT: https://www.ft.com/content/a29f5a5c-c53f-11e7-b30e-a7c1c7c13aab

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