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Why your food innovation should be based on research instead of your “gut instincts”

Manufacturing consultancy Newton has released a report which claims food manufacturers and retailers in the UK grocery industry waste £2.7 billion annually on product innovations that consumers do not want, or prove too expensive to produce.

However, the report claims that if companies focused on products consumers want rather than basing innovations on ‘gut feelings’, the industry could generate up to £233 million in profit from new products and offset the £2.7 billion wastage.

READ THE FULL ARTICLE AT: https://www.foodbev.com/news/innovation-3bn-uk-grocery-industry-newton/

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